- Radico Khaitan launches TRIKĀL, a premium Indian single malt, and Morpheus Super Premium Whisky.
- TRIKĀL, priced between ₹3,500–₹4,500, debuts in Uttar Pradesh, Haryana, and Maharashtra.
- Crafted at the Rampur Distillery, TRIKĀL blends tradition, technique, and time.
- The company aims to dominate the luxury and super-premium whisky segments, building on the success of Rampur Indian Single Malt.
👉 Why this matters: Reflects India’s growing appetite for premium spirits and Radico’s ambition to lead the luxury whisky market.
🔗 Source: Radico Khaitan Press Release
🔍 Curated by Articoli News
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