KYC Data Misleads: Tier 2 & 3 Investors Not as Active as They Seem, Says Zerodha’s Nithin Kamath📊
KYC Data Misleads: Tier 2 & 3 Investors Not as Active as They Seem, Says Zerodha’s Nithin Kamath

Zerodha’s CEO, Nithin Kamath, warns that the apparent surge in Tier 2 investors might be misleading.

  • KYC addresses suggest a surge in Tier 2 and 3 city investors.
  • However, IP address analysis reveals that most trading activity originates from India’s top 20 cities.
  • Many users don’t update their KYC details after relocating, leading to misleading data.

👉 Why this matters: Accurate investor demographics are crucial for tailoring financial services and understanding market trends.

Source: Business Today


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