Zerodha’s CEO, Nithin Kamath, warns that the apparent surge in Tier 2 investors might be misleading.
- KYC addresses suggest a surge in Tier 2 and 3 city investors.
- However, IP address analysis reveals that most trading activity originates from India’s top 20 cities.
- Many users don’t update their KYC details after relocating, leading to misleading data.
👉 Why this matters: Accurate investor demographics are crucial for tailoring financial services and understanding market trends.
Source: Business Today
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