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Hailey Bieber’s Rhode is now officially part of Elf Beauty in a blockbuster $1 billion beauty deal.
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The deal includes $600 million in cash and $200 million in Elf stock, plus a potential $200 million in performance-based earnout.
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Hailey Bieber’s Rhode, known for its minimalist skincare magic, has a strong Gen Z and millennial fan base, selling mainly via its website and pop-up shops.
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For Elf Beauty (famous for affordable makeup), this is a bold jump into the premium skincare world—even as inflation makes beauty wallets tighter.
👉 Why this matters: It’s not just another celeb-brand sellout—this marks a power shift in beauty from old-school luxury to new-age celeb-led skincare. Gen Z is setting the tone, and Elf wants in.
🔗 Source: Reuters
🔍 Curated by Articoli News
🖋️ Written and summarized by our editorial team using AI assistance and human review.
📚 Sources: Market insights on the internet and other verified media platforms.
✅ We credit all sources and focus on accurate, simplified, and growth-driven news only.
🙋 Have a story or opinion? Submit your article or comment below.
👤 Edited & Approved by Debraj Paul, Founder of Articoli News.
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