Serene Productions, led by Adar Poonawalla, will invest ₹1,000 crore in Dharma Productions and Dharmatic Entertainment, acquiring a 50% stake. Karan Johar retains the other half and continues as executive chairman. The partnership aims to revolutionize content creation by combining Dharma’s storytelling legacy with Poonawalla’s strategic expertise, targeting digital-first audiences with innovative formats and global relevance.